![Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth | SpringerLink Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth | SpringerLink](https://media.springernature.com/lw685/springer-static/image/art%3A10.1057%2Fs41270-020-00085-5/MediaObjects/41270_2020_85_Fig8_HTML.png)
Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth | SpringerLink
![PDF) Webcare as an Integrative Tool for Customer Care, Reputation Management, and Online Marketing: A Literature Review PDF) Webcare as an Integrative Tool for Customer Care, Reputation Management, and Online Marketing: A Literature Review](https://i1.rgstatic.net/publication/304856907_Webcare_as_an_Integrative_Tool_for_Customer_Care_Reputation_Management_and_Online_Marketing_A_Literature_Review/links/57b54f0108aeaab2a103a68b/largepreview.png)
PDF) Webcare as an Integrative Tool for Customer Care, Reputation Management, and Online Marketing: A Literature Review
![PDF) Crisis PR in social media. An experimental study of the effects of organizational crisis responses on Facebook. PDF) Crisis PR in social media. An experimental study of the effects of organizational crisis responses on Facebook.](https://i1.rgstatic.net/publication/281815504_Crisis_PR_in_social_media_An_experimental_study_of_the_effects_of_organizational_crisis_responses_on_Facebook/links/55f9507508aec948c4900e6a/largepreview.png)