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Significant Objects | ...and how they got that way
The Powerful Effects of Functional Storytelling
5 Storytelling Marketing Examples to Inspire Your Strategy
Rob Walker: Significant Objects on Vimeo
6 Tips for Business Storytelling - The Media Coach
Rob Walker (journalist) - Wikipedia
The Art of StorytELLING - Under30CEO
On Objects, and Storytelling – American Alliance of Museums
Significant Objects: How Stories Confer Value Upon the Vacant – The Marginalian
How Empathetic Storytelling Drives Success - Marketing Insider Group
Not Just for Bedtime, Marketers Corner the Market on Storytelling
On Objects, and Storytelling – American Alliance of Museums
Demand Spring - The Science behind Storytelling: What the Significant Object project teaches us about Marketing Communications
Telling stories: five successful marketing examples | Econsultancy
The Unrelenting Value of the Narrative Elements: Tying Stories to Your Inbound Approach
Profile: Rob Walker: : Design Observer
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The Art of Political Storytelling: Why Stories Win Votes in Post-truth Politics: Philip Seargeant: Bloomsbury Academic
How storytelling increased the value of an eBay item by 6395% | by 42courses | Medium
At Home With Joshua Glenn of the Significant Objects Project - The New York Times
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Rob Walker's Significant Objects demonstrate the importance of storytelling in marketing – SEO & Web Design Company Bromley Kent & London Blue Square Management
How the Significant Objects Social Experiment Proved the Economic Value of Storytelling
A tangible demonstration of the power of storytelling: The significant objects experiment — Treeshake