Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
List of Adidas sponsorships - Wikipedia
100m in sponsorship – and the Olympics have Adidas written all over them | The Independent | The Independent
FIFA World Cup: The silent battle of jersey sponsors | The Business Standard
The Nike Adidas Puma Olympic Battle Will Have to Wait | Barron's
Adidas unveils Team GB kits for Rio 2016 by Stella McCartney
Rio 2016 Olympics "very real" now as Tom Daley and Team GB athletes collect their adidas kit - Mirror Online
Olympics Advertisers Are Wasting Their Sponsorship Dollars
adidas renews deal to sponsor German Olympic teams until Rio 2016
Being an Olympic sponsor is a disadvantage' says former Coca-Cola UK marketing boss
Olympic sponsorship lifts Adidas sales
Research Shows a Third of Olympic Sponsors Failed to Get Recognition | LBBOnline
Adidas Captain Tsubasa 2020 Tokyo Olympics Ball Revealed - Footy Headlines
Adidas to sponsor USA Volleyball teams
1992 Olympic Games Official Adidas Tote Bag / Fanny Pack / Snapback Hat - NEW | eBay
Adentity Blog: Adidas – the Olympics of Advertising!
adidas renews deal to sponsor German Olympic teams until Rio 2016
adidas Canada and Canadian Olympic Team Announce Partnership and New High Performance Collection
Adidas Mens Rio 2016 Team GB Olympic Climachill Tee - White/Blue - Tennisnuts.com
For Olympic Sponsors, 'China Is an Exception' - The New York Times
Adidas unveils Team GB kits for Rio 2016 by Stella McCartney
Sports Sponsorship Market 2019-2023| Evolving Opportunities with adidas and Nike, Inc | Technavio | Business Wire
Adidas won't pursue extension to its NBA apparel deal - ESPN
How damaging is an Adidas decision to pull its athletics sponsorship?
Who's Faster, Higher, Stronger, Nike or Adidas? Preparing to Take Gold at Rio 2016
Adidas unveils Team GB kits for Rio 2016 by Stella McCartney
