![An electronic billboard for Nike products features Colin Kaepernick, the American football quarterback who in protest against police brutality "took a knee" during the playing of the national anthem, seen on Sunday, An electronic billboard for Nike products features Colin Kaepernick, the American football quarterback who in protest against police brutality "took a knee" during the playing of the national anthem, seen on Sunday,](https://c8.alamy.com/comp/PK5748/an-electronic-billboard-for-nike-products-features-colin-kaepernick-the-american-football-quarterback-who-in-protest-against-police-brutality-took-a-knee-during-the-playing-of-the-national-anthem-seen-on-sunday-september-9-2018-the-just-do-it-ad-campaign-which-also-features-other-athletes-some-handicapped-has-elicited-calls-for-a-boycott-of-nike-from-conservative-elements-as-nike-saw-a-spike-of-31-in-its-online-sales-richard-b-levine-PK5748.jpg)
An electronic billboard for Nike products features Colin Kaepernick, the American football quarterback who in protest against police brutality "took a knee" during the playing of the national anthem, seen on Sunday,
![Influence on consumer purchase likelihood of Nike's Kaepernick advertising campaign by age U.S. 2018 | Statista Influence on consumer purchase likelihood of Nike's Kaepernick advertising campaign by age U.S. 2018 | Statista](https://cdn.statcdn.com/Statistic/915000/915889-blank-355.png)
Influence on consumer purchase likelihood of Nike's Kaepernick advertising campaign by age U.S. 2018 | Statista
![Nike enjoys 31 percent bump in online sales after debut of Colin Kaepernick campaign - The Washington Post Nike enjoys 31 percent bump in online sales after debut of Colin Kaepernick campaign - The Washington Post](http://www.washingtonpost.com/blogs/early-lead/files/2018/09/APTOPIX_Trump_Nike_30693-fb14f.jpg)