Lego overtakes Barbie makers Mattel to lead the game in toy sales - Hindustan Times
El Segundo's Mattel dives into digital toys with new Silicon Valley partnership – Press Enterprise
Barbie Gets Building: Mattel to Buy Mega Brands
The Franchise Battle of Lego, Mattel, Hasbro & SpinMaster in the Streaming Wars | Parrot Analytics
Hasbro And Mattel: Implications Of Woes Facing Lego And Toys 'R' Us (NASDAQ:HAS) | Seeking Alpha
Playmobil vs Lego — Competition
Lego surpasses Mattel as movie success drives sales - Independent.ie
Mattel - Wikipedia
Lego is Growing Like Crazy, Leaving Mattel and Hasbro in the Dust - Core77
Hasbro vs The LEGO Group | Comparably
Mattel Vs Hasbro: Which Toy Titan Will Fatten Your Wallet? (NASDAQ:MAT) | Seeking Alpha
How Hasbro, Lego and Mattel stack up as green toy makers | Greenbiz
Sales jump secures Lego's crown as world's biggest toymaker | Financial Times
LEGO Is More Profitable Than Mattel and Hasbro Combined
/https://www.thestar.com/content/dam/thestar/business/2014/09/04/lego_closes_in_on_mattel_as_hit_movie_boosts_sales/lego.jpg "Lego closes in on Mattel as hit movie boosts sales | The Star")
Lego closes in on Mattel as hit movie boosts sales | The Star
Hasbro and Mattel in talks over game-changing merger | Business | The Times
Mattel Mega Construx: How Barbie Maker Is Taking on Lego | Fortune
Lego Is Now the Toy Sales King
Oh, Snap! Lego's Sales Surpass Mattel - WSJ
Mattel Mega Construx: How Barbie Maker Is Taking on Lego | Fortune
Lego Sales Surpass Mattel, Making the Toy Company the Biggest in the World - Industry Tap
How Lego beat out Barbie to become the king of toymakers | The Week
Five Greenpeace campaigns against companies: Lego, Barbie and Shell | Guardian sustainable business | The Guardian
Lego tops Mattel for toy market lead
