![H&M's Ann-Sofie Johansson: "We would like everyone to be able to afford sustainable fashion" - News : innovations (#1298495) H&M's Ann-Sofie Johansson: "We would like everyone to be able to afford sustainable fashion" - News : innovations (#1298495)](https://media.fashionnetwork.com/m/e2cc/a717/117f/3404/7d99/aa69/0095/d4a6/c62d/8bdf/8bdf.jpg)
H&M's Ann-Sofie Johansson: "We would like everyone to be able to afford sustainable fashion" - News : innovations (#1298495)
![H&M Spring 2021 drives innovation in sustainability further — with a fashion-forward sporty minimalist 90s vibe H&M Spring 2021 drives innovation in sustainability further — with a fashion-forward sporty minimalist 90s vibe](https://about.hm.com/content/dam/hmabout/groupsite/images/teaser/Newsroom/2021/march/1103-Spring-Fashion-teaser-1952x1308.jpg.web.1200.804.jpeg)
H&M Spring 2021 drives innovation in sustainability further — with a fashion-forward sporty minimalist 90s vibe
![Preview 'Innovation Science Story' collection by H&M; leather from cactus plants, performance fabrics from castor beans Preview 'Innovation Science Story' collection by H&M; leather from cactus plants, performance fabrics from castor beans](https://www.fashion.at/collections/2021/Preview_of_the_Innovation-Science-Story_collection_by_HM_made_of_innovative_new_materials_such_as_leather_from_cactus-plants_or_performance_fabrics_from_castor-beans2-2021b.jpg)
Preview 'Innovation Science Story' collection by H&M; leather from cactus plants, performance fabrics from castor beans
![H&M Foundation puts €1M and coaching program on the table for ideas reinventing the entire fashion industry – special call for digital innovation - H&M Foundation H&M Foundation puts €1M and coaching program on the table for ideas reinventing the entire fashion industry – special call for digital innovation - H&M Foundation](https://mb.cision.com/Public/12183/2602874/b47efdcba697a1b0_400x400ar.jpg)
H&M Foundation puts €1M and coaching program on the table for ideas reinventing the entire fashion industry – special call for digital innovation - H&M Foundation
![H&M Innovation Science Story Sandals in Neon Green ($129) | Barbie Ferreira Models H&M's New Sustainable Collection: "These Acid-Yellow Sandals Are So Fun" | POPSUGAR Fashion Photo 6 H&M Innovation Science Story Sandals in Neon Green ($129) | Barbie Ferreira Models H&M's New Sustainable Collection: "These Acid-Yellow Sandals Are So Fun" | POPSUGAR Fashion Photo 6](https://media1.popsugar-assets.com/files/thumbor/VWnWszMWoGK5GyuY7XFhysl47j0/fit-in/2048xorig/filters:format_auto-!!-:strip_icc-!!-/2021/04/01/639/n/1922564/814cfaa56065d69f513357.35463194_0971513002_2/i/HM-Innovation-Science-Story-Sandals-in-Neon-Green-129.jpg)
H&M Innovation Science Story Sandals in Neon Green ($129) | Barbie Ferreira Models H&M's New Sustainable Collection: "These Acid-Yellow Sandals Are So Fun" | POPSUGAR Fashion Photo 6
![Preview 'Innovation Science Story' collection by H&M; leather from cactus plants, performance fabrics from castor beans Preview 'Innovation Science Story' collection by H&M; leather from cactus plants, performance fabrics from castor beans](https://www.fashion.at/collections/2021/Preview_of_the_Innovation-Science-Story_collection_by_HM_made_of_innovative_new_materials_such_as_leather_from_cactus-plants_or_performance_fabrics_from_castor-beans2-2021.jpg)
Preview 'Innovation Science Story' collection by H&M; leather from cactus plants, performance fabrics from castor beans
![H&M Spring 2021 Drives Innovation In Sustainability Further -- With A Fashion-Forward Sporty Minimalist 90s Vibe H&M Spring 2021 Drives Innovation In Sustainability Further -- With A Fashion-Forward Sporty Minimalist 90s Vibe](https://mma.prnewswire.com/media/1499537/H_and_M___Spring_2021.jpg?p=facebook)