![Argentina's national soccer team player Lionel Messi (R) and Spanish national team player David Villa display the new F50 adiZero soccer boots during a promotional event at Montmelo circuit near Barcelona May Argentina's national soccer team player Lionel Messi (R) and Spanish national team player David Villa display the new F50 adiZero soccer boots during a promotional event at Montmelo circuit near Barcelona May](https://c8.alamy.com/comp/2E88D98/argentinas-national-soccer-team-player-lionel-messi-r-and-spanish-national-team-player-david-villa-display-the-new-f50-adizero-soccer-boots-during-a-promotional-event-at-montmelo-circuit-near-barcelona-may-11-2010-the-boots-weighing-only-165-grams-are-the-lightest-in-the-world-and-they-will-be-featured-in-the-upcoming-world-cup-in-south-africa-according-to-adidas-reutersgustau-nacarino-spain-tags-sport-soccer-world-cup-business-2E88D98.jpg)
Argentina's national soccer team player Lionel Messi (R) and Spanish national team player David Villa display the new F50 adiZero soccer boots during a promotional event at Montmelo circuit near Barcelona May
![SoccerBible on Twitter: "2010 Lionel Messi – adidas F50 Adizero Starting 12 years ago, Messi was the first player to receive a custom boot following what was his second Ballon d'Or success, SoccerBible on Twitter: "2010 Lionel Messi – adidas F50 Adizero Starting 12 years ago, Messi was the first player to receive a custom boot following what was his second Ballon d'Or success,](https://pbs.twimg.com/media/FfWxc0kXwAIRqcV.jpg)
SoccerBible on Twitter: "2010 Lionel Messi – adidas F50 Adizero Starting 12 years ago, Messi was the first player to receive a custom boot following what was his second Ballon d'Or success,
![Argentina's national soccer team player Lionel Messi displays the new F50 adiZero soccer boots during a promotional event at Montmelo circuit near Barcelona May 11, 2010. The boots, weighing only 165 grams, Argentina's national soccer team player Lionel Messi displays the new F50 adiZero soccer boots during a promotional event at Montmelo circuit near Barcelona May 11, 2010. The boots, weighing only 165 grams,](https://c8.alamy.com/comp/2E8C97C/argentinas-national-soccer-team-player-lionel-messi-displays-the-new-f50-adizero-soccer-boots-during-a-promotional-event-at-montmelo-circuit-near-barcelona-may-11-2010-the-boots-weighing-only-165-grams-are-the-lightest-in-the-world-and-they-will-be-featured-in-the-upcoming-world-cup-in-south-africa-according-to-adidas-reutersgustau-nacarino-spain-tags-sport-soccer-world-cup-business-2E8C97C.jpg)