Brand Equity - Do you know in 20 years there may be more plastic than fish at the sea? adidas & #adidasParley brought awareness about plastic waste in Oceans through #RunForTheOceans A
PDF) Measuring customer-based brand equity: Empirical evidence from the sportswear market in China
PDF) Equity in corporate co-branding: The case of Adidas and the All Blacks
CBBE Adidas by Irene Spronk
Adidas in China: Success through reaching low tier-cities & digital strategy
Experiential marketing: How Adidas celebrated the launch of Ultraboost 20, Marketing & Advertising News, ET BrandEquity
Adidas plans to sell struggling Reebok brand, Marketing & Advertising News, ET BrandEquity